Landholders are potentially in ownership of environmental assets with high commercial value. The challenge is identifying those environmental assets, understanding possible routes to market and developing and marketing environmental products. Whether it is a pool of carbon credits that can be sold into regulatory schemes, actions that deliver water quality benefits or rehabilitation of native species and habitats - monetising environmental assets is about knowing the market and how to connect potential buyers and sellers. New Forests expertise in this area can bring innovative ideas to natural resource and land managers, such as catchment management authorities, to realise new revenue streams while delivering on environmental objectives.